The Quick and Easy Way To Double Your Money By Outsourcing

Once you give outsourcing a try, you’re going to quickly see that it's is one of the biggest BREAKTHROUGHS you'll ever have in your business. But until you’ve actually experienced it for yourself, it may be a little hard to imagine. If you’re like a lot of people, you might even still imagine that outsourcing is an expense, where you hire others to do certain tasks that you don’t want to do.

But the truth is, outsourcing (when you do it right) is an investment. That means that for every dollar you invest in outsourcing, you’re going to get more money back.

Sometimes you may make a little money. Sometimes you may make a lot. Sometimes the cash comes quickly and upfront. Sometimes it’s a slow burn where you make money over the long term. It all depends on what you’re outsourcing.

Point is, there are a lot of different ways that outsourcing can help you grow your business. But for the purposes of this lesson, I’m going to share with you a simple example of how to easy it is to make money by outsourcing a project.

Take a look…

The Project

First, let’s decide on a project and the intended outcomes. Let’s suppose you want to create a new product to generate income and to turn your newsletter subscribers into buyers. Your goal is to double the money you invest in this project.

For this example, we’ll assume that you’ve already started building your business and that you have the following pieces already in place:

• A lead page that offers an enticing lead magnet.

• A mailing list (let’s assume you’re just getting started in this niche, so the mailing list has 500 people).

Those pieces are already in place. For this example you still need the following components: 

• A low-cost tripwire report. This should be highly related to your lead magnet so that those who’ve requested your lead magnet will naturally want your tripwire offer too.
  
  
• A set of three emails to sell this tripwire offer to those who are already on your list, as well as those who’ll join in the future.
  
  
• A short sales page for this tripwire report.

Now let’s look at what you need to put these pieces together…

The Team

 You’ll need the following team members:

• A writer to create a report that you’ll use as your tripwire product.
  
  
• A writer to create three emails.
  
  
• A copywriting to create the sales page.
  
  
• A graphics person to create an ecover.
  
  
• A tech person to upload the sales page to your site.

Take note that you may be able to get one writer who can create all three pieces for you, or you may need to hire multiple writers (one to create the report, and a copywriter to create the emails and short sales page).

Next…

The Cost

 Here are example costs for this project:

• The cost to outsource the report (which is the tripwire product). This should a simple 1 problem 1 solution product.  EG: How to set up your Instagram account to attract your first 1000 followers. A short how to report like this can easily be outsourced from $100.
  
  
• Cost for three emails: $75.
  
  
• Cost for short-form sales page: $200
  
  
• Cost for an ecover: $20.
  
  
• Cost to upload the sales page: $20 (for this example we’ll assume you already have a theme in place, so the sales letter only needs to be lightly formatted and uploaded into an existing theme).

Total cost for this project = $415

The Outcome

 You upload your three emails to your autoresponder. Since these emails are going out to a warm list, let’s conservatively estimate a 5% conversion rate. And let’s further assume your offer is $20.

You have 500 people on your mailing list, and 5% of these subscribers purchase the product.  That means you have 25 people giving you $20, which adds up to $500 total.

Boom – just like that, you’ve made money from your outsourcing investment. Now you can take the profit that makes you over time and reinvest it back into your business and this project will continue to make money for you for years to come.

For example: You can invest in paid advertising (such as on Facebook) to promote your lead page. When people join your list, they’ll soon get the emails promoting the frontend offer… and now every dollar you make is pure profit since the project already paid for itself.

Bonus Tip: Once a month host a webinar with a guest expert.  Where they teach your tribe something cool and then makes an offer at the end of the training.   A good webinar will convert at 10% and you split the profit 50/50. Now your cooking with fire.  A simple little funnel like this can easily cover all your outsourcing costs, traffic and list building. 

Conclusion 

As you can see, this is a very simple example. And yet it’s a very doable example too. Best of all, if you already have a list or even just a source of traffic in place, you can instantly recoup your investment – and in the case of this particular example, you could make an immediate profit (and then continue to make money over the long term).

All of the numbers provided in this example are easy to adapt to your own situation. You may pay more or less for the variety of services mentioned. In some cases, you may even do some of the work yourself (e.g., you may skip the tech person and upload the sales page yourself). And of course, if you don’t have a traffic source in place, you can hire a marketing team member to get traffic for you, such as someone to set up and run a Facebook ad campaign.

The beauty of all of this is that you don’t just make a certain amount of money, and then the profits faucet turns off. If you pick good projects, they’ll continue to make money for you for weeks, months or even years to come – and that means your ROI grows every time your project makes more money.

But don’t take my word for it. Go ahead and start outsourcing parts of your business ASAP, and soon you too will find out just how profitable it can be!