How to Recruit Experts to Create Content and Send You Traffic – for FREE

When you think about creating content whether is a quick blog post or a full-blown product. You probably usually only consider two options: create it yourself or hire a freelancer to do it for you. But there’s a third option that’s free, doesn’t require hardly any work on your part, and yet it can boost the credibility of your product.

The answer?

Recruit experts in your niche to create content for you.

Not only do these experts do most of the work, but they might even help you promote the content once it’s finished. Plus having your name associated with these experts instantly establishes your own credibility and positions you as a niche expert.

Here’s how to do it in three easy steps…

Step 1: Pick Your Content

First, you need to decide what kind of content you’re going to create. It could be a simple blog post, report you use as a lead magnet or bonus you add to one of your products.

Then you need to decide how you’ll ask your experts to contribute.

The possibilities include:

• You interview the experts. In this case, you’re asking a variety of questions that are personalized for each expert.

• You ask the experts to write a short article, which could serve as one chapter of your ebook/report.

• You ask the experts a question and create the content by compiling these answers.
  
  Example: We could find 10 traffic experts and ask them “What’s the best traffic source for beginners?”  They can then share their best tip which we can then compile into one big blog post.  This is great for us as we don't have to create the content and it's great for them because they get a link back to their website.  Plus you'll find most of the experts in the article will share the post with their audience.  Which means you get lots of free traffic.   

Ok, so once you know how you want your experts to contribute to your project, then move on to the next step…

Step 2: Find Experts

If you’ve been working in your niche for any amount of time, then you no doubt already know who all the major players are. If not, you’ll just need to spend a couple of hours doing research.

This includes: 

• Searching Google for your niche keywords (like “organic gardening” or “affiliate marketing”) to see who has the biggest and most popular sites in the niche.

• Browsing market places such as Clickbank.com or even Amazon to see who has the most popular products in your niche.
  
   
• Finally our personal favorite PODCASTS. Listen to podcasts that have featured guests. If the expert is a guest on a podcast then they're obviously actively looking to get exposure which means, they'll likely be more than willing to contribute to your content piece.  

What you’re looking for are well-known, respected experts in your niche. Preferably, these experts should also have a decent size following  (such as a big mailing list, busy blog or plenty of social media followers). This is because your contributors are likely to help you promote the finished piece of content.

Step 3: Recruit Partners

For best results, you should seek to develop relationships with these prospective partners first.

You do this by engaging in discussion with them on blogs, forums, social media sites, via emails and at offline seminars and other events. If you build a real relationship first, then it’s easy to later ask these friends if they’ll contribute to your product.

If you don’t develop relationships first, then you’ll need to put together a good joint venture proposal. This proposal should list all the benefits your prospective partner will receive if he agrees to work on your project.

For example: 

• Backend sales and exposure via a byline within the content, where your partner can promote his products or services.

• Free exposure in all sales materials which promote the content or product.

• Special perks, such as a free backlink on your blog as mentioned above.

• “Ego” perks, such as being featured alongside other well-known experts.
  
  This is a BIGGIE! You might even want to offer to pay one big name expert to contribute.  Once you get one big name expert in your niche to say yes others will say yes just so their audience can see them featured next that guru. Plus they'll promote it hard to their audience for that same reason :)

• If it's a product or a bonus for one of your products then offer a special commission rate (such as 75%) if the partner helps you promote the product.

In other words, tell your prospective partner all the reasons why he should agree to do this project.

Conclusion

And there you have it – a simple three-step system for finding and recruiting experts to create your content for you.

All you have to do is compile the submissions and, if needed, edit them. You’ll do very little actual work, yet you’ll end up with a high-quality content and a bunch of free traffic!